Introducing Moxie Metrics, research subscription in Australia

Moxie Insights has launched Moxie Metrics in Australia, a new research subscription service providing market intelligence that is local, relevant and independent.

Offerings address the most overlooked segments of the industry – Channel Partner, SMB and Mid-Market – and provide a unique lens for technology providers seeking to understand ecosystem performance and customer investment plans.

Designed for the most influential leaders in partner, vendor and distributor organisations across Australia, this subscription helps drive decision-making for CEOs, Managing Directors, Founders, Owners and Senior Executives.

Research reports include:

• Channel Partner (MSP / MSSP, GSI, VAR etc): Delivering financial performance data from the partner ecosystem – quarterly insights on revenue, profitability and cost metrics.
• SMB Customer (<200): Highlighting business priorities / challenges, technology buying intentions and partnering plans driving day-to-day decisions.
• Mid-Market Customer (200-1000): Understanding the path to strategic advantage through technology transformation and modernisation, aligned to business objectives, investment agendas and outstanding criteria.

All data included in the reports is 100% sourced from Australian businesses – either channel partner (segmented by company type – MSP, GSI, VAR etc) or end-user / customer (segmented by SMB or Mid-Market definitions).

Reports are delivered straight to your inbox in PowerPoint and PDF formats, aligned to annual and quarterly cadences. The subscription includes full licensing usage and permission to use the data internally, externally and white-labeled.

Our annual plan provides the best value at A$1750 +GST. Alternatively, our quarterly plan is available at A$499 +GST. For a detailed breakdown of Moxie Metrics, click here.

“Australia is powered by the Channel, SMB and Mid-Market sectors – thousands of channel partners delivering technology solutions and services to millions of businesses across the country,” said James Henderson, Editorial Director of Moxie Insights.

“Yet they remain the most under-researched, under-analysed and under-served segments when it comes to quality technology intelligence.

“Global reports are too generic and miss local nuance. Local reports are too enterprise focused and rarely translate. Traditional research products are priced out of reach for the businesses that require clarity the most.

“Moxie Metrics provides a reliable source of truth at a price point that makes insights accessible, not exclusive.”

Unlike current research products in market – which range anywhere between $25,000 and $100,000 – Moxie Metrics is community created and built following more than two years of market feedback.

That means no high-margin advisory services bolted on and no expensive licensing costs added after the fact.

“We’re not an analyst firm,” Henderson added. “We’re an editorial-led community housing the most influential minds in business and technology, spanning all aspects of the ecosystem from channel partner to end-user.

“And our highly engaged community has repeatedly told us that they require objective and credible market insights – data that is local, fresh, relevant and qualified. This is their data and our role is to confidentially collect, collate and circulate back to enhance business decision making.”

Since launching Moxie Insights in June 2023, more than 5000 businesses have been surveyed across channel and end-user industry segments.

This research data has been used to power editorial content, executive events and custom content projects in partnership with leading technology players in the market.

The key benefits of Moxie Metrics:

• Soundcheck Strategy: Align leadership planning, board discussions and investor updates with current market realities. Validate or challenge your strategy based on objective and credible data.
• Real Insights in Real-Time: Arm executive teams with trusted insights from industry data that is local, relevant and qualified. Access fresh data to keep pace with changing market dynamics.
• Benchmarking Advantage: Measure performance against the market to identify strengths and gaps. Anticipate downturns, shifts in customer demand or new market pressures before they bite.
• Fast & Effective Decision-Making: Improve visibility into peer performance, financial trends and market direction. Replace hours of fragmented research sourcing with one concise executive-ready briefing.
• Transform Marketing: Enhance campaigns from assumption-driven to evidence-powered – that means data-rich narratives, sharper messaging and persuasive angles needed to cut through noise.

Subscriptions are now open with the first report available for download.

For more information about Moxie Metrics, click here.