Breakfast Club: Whose Strategy is it Anyway? Go-To-Market Decisions Under Pressure

Every organisation has a go-to-market strategy. The more interesting question is who owns it when pressure arrives?

Despite being presented as a unified plan, this is a blueprint shaped by competing priorities across sales, marketing, product and executive leadership. Each function sees the market through a different lens.

When growth slows, budgets tighten or market conditions shift, those differences become more visible – the challenge is determining which pressures require a response and which ones should be resisted.

As strategy moves closer to the customer, adaptation becomes inevitable.

That requires more than alignment workshops or planning cycles, rather clear ownership, disciplined decision-making and a shared understanding. Because the strongest GTM strategies are not rigid but resilient.

This Breakfast Club by Moxie Insights hosted the most authoritative leaders in business and technology marketing and sales to understand GTM strategies, pressure points and executive accountability.

Breakfast Club is designed to bring intelligent debate to life through open and deep discussion – engaging an influential audience with informed analysis, strategic opinion and executive guidance.

Key questions answered in this Chatham House Rules discussion:

• What pressures show up most consistently around GTM strategies?
• How do different teams respond to GTM pressures differently?
• As GTM strategies move closer to the customer, what holds and what gives?
• When adaption is required, what trade-offs are most difficult to make?
• Who ultimately owns the decision to stick or twist?

View Breakfast Club by Moxie Insights in photos: