Virtualisation Value: Reset, Rethink, Revive?

Australian businesses have arrived at a virtualisation crossroads, balancing corporate objectives with commercial realities.

This is a market increasingly embracing hybrid and multi-cloud strategies, driven by AI-powered workloads, application modernisation and enhanced data management.

Yet as an industry, licensing and pricing concerns are dominating conversations as organisations assess the merits of redirecting technology decisions and overhauling solution choices.

The value of virtualisation has never been stronger, yet market confusion has never been higher.

This Moxie Masterclass – in association with Amazon Web Services (AWS), Microsoft, Nutanix, Red Hat and Ingram Micro – assessed the key virtualisation priorities and challenges in 2025, shaped by customer demands and partner requirements.

Shaping this session in Sydney was unique Moxie Research, documenting virtualisation trends in the context of:

Customer Investment

• Business and technology challenges and opportunities
• Strategic priorities and non-negotiable considerations
• Impact of licensing changes and vendor re-evaluation

Partner Strategy

• New revenue opportunities and growth areas
• Key customer messaging to position virtualisation value
• Understanding pros and cons of reassessing vendor strategies

View Moxie Insights – Executive Masterclass in photos: