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June 5, 2025
The mandate to modernise has never been stronger for an Australian market hungry to innovate yet hamstrung by outdated infrastructure and legacy hardware.
Such a customer conundrum presents both opportunity and challenge for a channel ecosystem chasing growth in 2025 and beyond.
On the one hand, servicing insatiable appetite for transformation. On the other, outpacing the competition to deliver high-demand compute products at speed and scale.
Through HPE Smart Choice – a new purchase program launched by Hewlett Packard Enterprise (HPE) via Ingram Micro in Australia – partners can meet customer demand head-on to drive both short- and long-term growth.
HPE Smart Choice offers partners a simpler and faster option for selling fully configured, ready-to-ship HPE servers, storage and services products. Product SKUs include top-selling, customer-centric configurations stocked through distribution partners such as Ingram Micro in Australia.
Key value benefits for partners include:
Accelerating IT modernisation
The launch of HPE Smart Choice in Australia coincides with heightened customer demand for IT environments capable of powering advanced workloads and applications.
According to Moxie Research, 78% of Australian businesses will accelerate the journey to technology modernisation during the next 6-12 months.
At the core of this commitment will be IT infrastructure as organisations overhaul servers, storage and services requirements in the pursuit of enhanced compute capabilities.
For 94% of organisations in Australia, outdated technology impacts its ability to stay competitive in their respective industry.
Based on Moxie Research, the most debilitating customer challenges associated with running legacy hardware are:
In response, customers are seeking reliability and security in a high-performance infrastructure solution with forward-thinking partners leveraging HPE Smart Choice to meet demand.
The program offers entry-level, mid-range and enterprise HPE servers, storage and services that are fully configured, factory-tested and ready to ship.
Upon selecting an HPE Smart Choice configuration, the solution arrives in a single box and is ready to deploy which ensures faster on-site integration and deployment.
From a business outlook standpoint, 76% of channel partners in Australia are “optimistic” about the next 12 months and are actively “expecting growth”.
Translated into financials, 88% of partners are forecasting a minimum of 1-10% revenue growth – 14% of which are preparing for a “significant increase” of more than 20%.
Furthermore, 85% of partners are projecting increased profitability in the year ahead – as high as 10-20% for 38% of technology providers surveyed by Moxie Research.
Increase revenue, bolster profitability
As customer outsourcing requirements evolve – and IT infrastructure modernisation plans take shape – channel partners remain challenged to service demand.
In a crowded market, partners are seeking new ways to deliver high-demand storage, server and services quickly, reliably and at a competitive price.
According to Moxie Research, the biggest revenue challenge facing channel partners in Australia is increased competition in the market – as cited by 60% of technology providers surveyed.
Notably, supply chain disruptions impacting sales continues to impact 27% of partners while 45% remain blocked by rising operational costs affecting pricing – worsened by complex vendor pricing systems.
Through HPE Smart Choice, partners can provide quick and competitive quotes to drive deal velocity, sales efficiency and fast revenue recognition.
In addition to revenue gains, this program can also boost profitability levels for partner organisations.
As outlined by Moxie Research, profitability problems are primarily due to increased competition leading to price reductions – sentiment shared by 54% of partners surveyed.
The domino effect for 36% of partners is issues related to cash flow, while 30% continue to make low profit margins on products or services sold.
Tackling such challenges is HPE Smart Choice which features fully-configured storage and server products that can be quoted in minutes.
For partners prioritising profitability, this removes the need to chase the best price, use multiple systems to compare prices or register deals and opportunities into Salesforce.
With products ready to ship in days, not weeks, on-site integration is simplified with ready-to-deploy models. This end-to-end simplification is designed to save partners time and money at every step – allowing deals to be processed faster and revenue to be recognised sooner.
Through this expedited quote-to-ship sales cycle, partners are primed to grow their transactional business.
The key benefits of HPE Smart Choice are:
For more information on HPE Smart Choice via Ingram Micro in Australia, click here
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